Steve
Madden
01
ACHIEVEMENTS
SOCIAL MEDIA | H2 versus H1 2020
We increased daily reach
0 %
We increased interactions
0 %
We increased daily reach
0 %
We increased interactions
0 %
PERFORMANCE | H2 VERSUS H1 2020
We decreased CPM on Google Display
0%
We decreased the CPA in Google Search
0%
We increased the conversion rate
0%
We increased the visits of the
target audience to e-commerce
0%
STEVE MADDEN STEVE MADDEN
STEVE MADDEN STEVE MADDEN
STEVE MADDEN STEVE MADDEN
STEVE MADDEN STEVE MADDEN
02
WHAT WE DID
We developed a strategy based on the synergy between creativity and media performance, with one same final objective: to achieve the highest volume of transactions at the lowest possible costs and in turn, to position the brand within all communities and their digital market.
03
HOW WE DID IT
Research: We worked together with the
client to understand the contextual
situation of the brand. With the
understanding of these insights and
detecting areas of opportunity, we
developed the whole strategy.
Content Hacks: We developed creative
techniques which allow us to adapt the
communication to the Mexican market /
target market while keeping the brand
guidelines.
Performance Hacks: We created an
atomized strategy by type of audience and
segmented at each stage of the journey,
individually-massively.
Dashboard: We created an ad-hoc
dashboard for the brand, with which we
base our strategy to cross data and do
optimizations in real time.
