Alexa
01
PERSONALITY
We developed Alexa’s personality for Mexico and US Hispanics, making it culturally relevant for each market. We create content such as: “good mornings”, “good nights”, fun facts, quizzes, songs, poems, top 5’s, jokes, easter eggs, editorial content, predictions and more.
Together with the Alexa Personality Team, we became a strategic partner to develop experiences within the platform that are then marketed to partners such as HBO, Patylú, Farid Dieck, among others.
We transformed short story editorials into a skill: “Cuentos Infantiles”, making it the number 1 skill in Mexico, exporting content to the USA, Brazil and Spain.
ALEXA ALEXA ALEXA
ALEXA ALEXA ALEXA
ALEXA ALEXA ALEXA
ALEXA ALEXA ALEXA
02
MARKETING US Y MX
We help on brand development for Alexa, its different functionalities and user experience, by creating animated and fun tutorials that lives on social networks.
We developed audio content for advertisements on Amazon's audio streaming platform.
We created the campaign for the two years of Alexa in Mexico, showing how she adapted to Mexican customs and what she learned during those two years, producing an audiovisual commercial for YouTube with more than 4 million views (setting a record in Mexico).